Discount coupon codes are one of the surest ways to raise popularity for a service, product or brand. Discounts (or special offers, as most vendors prefer to call them) are generally seeked and embraced by customers, regardless of financial potential.
Here are 5 effective ways to distribute online coupon codes for your small or medium-seized business. Customers will purchase the services or products by filling out your online order form and using the coupon code to get the discount.
1. Facebook Welcome page. Use Static HTML: iframe tabs to create a Welcome page on Facebook. Welcome pages are meant to gather Likes, and visitors become fans a lot more eagerly when there is an incentive. The Welcome page allows for two versions: one for visitors that aren’t fans yet and one for fans. The non-fan version can say “Like us to get a 25% discount coupon!”. Once visitors press Like, they see the fan version of the page, which contains the coupon code, and the link to your order form.
2. Tweets & Blog posts. Have a one-day special offer announced on your company blog and via Twitter. The message should contain the coupon code and a link to the order page. Retweets will build up the virality of your promotion. This type of campaign captures new followers and subscribers, so two birds with one stone.
3. Emails & Newsletters. Send the coupon code via email to customers. The two main categories could be: loyal customers (with whom you want to strengthen the relationship even more) and new customers (whom you want to impress and keep close). The coupon code can also be emailed to potential new customers. You may want to consider integrating your contact form with third party applications, like MailChimp or SalesForce, to gather leads. The newsletter is also a good channel to distribute your coupon code, but customers are more responsive nowadays to personalized and spontaneous communication.
4. Company website. Happy Hour on your website? Why not! Set up a pop-up message or any type of alert that will be on for that one (or more) happy hour(s). Use social buttons to make promotions viral and keep them more or less predictable. Do some A/B testing to see which ones work best for your audience.
5. Printouts. Use printed coupons at point of sale to share the discount code. If you have an offline business and want to create a better online image (which spreads a lot more quickly), attract customers in the online medium. Once a purchase is made through your online order form, the form can trigger a tweet (with Twitter integration) and customers are very likely to share the offer themselves through social media.
Before distributing the online coupon code, you obviously need to create it and to build the online order form where customers will use it. This can easily be done with 123ContactForm. It takes as little as a couple of minutes to set up the coupon codes and you can then move on straight to the distribution part.
Learn more about how to create online discount coupon codes.