Autoresponders are a highly underrated web form territory. Typically one would say (not without a reason) that the main function of an autoresponder is to send a quick automatic reply that reassures the form visitor that her message was received and somebody is going to get in touch soon. But 123ContactForm autoresponders can have so many other roles besides simply putting visitors on hold until you will reach them.
You can use form autoresponders to create tickets for events, confirm a contest entry, incorporate freebies and exclusives and many more. The autoresponder is basically a piece of email marketing real estate that can be branded and used in your favor at no cost. You create content that visitors can relate to or share, and leverage the golden moment after people hit “submit”, when the impression created by your form is still fresh in their minds. This way you can make the first (effortless) step in creating a successful relationship with your form visitors, one that you can further nurture within your campaigns.
Of course, you can always use third party software to create and send your autoresponder. 123ContactForm already offers the integration with awesome services for this purpose: MailChimp, AWeber, GetResponse to mention just a few. However, you can choose to keep things simplest and just use the tools that 123ContactForm includes natively, to create the autoresponders in-place as you go. Start personalizing your autoresponders by using people’s names and other details they entered in the form through custom tags. Everything is possible due to the fact that autoresponders can be built using custom HTML and CSS. For those of you who don’t fancy coding at all, 123ContactForm also has a visual autoresponder editor, where you can create any email body in just a few clicks.
The beauty of 123ContactForm autoresponders is that they can sense user intent and respond to it intelligently. You can create custom autoresponders based on visitors’ selection on the form using confirmation rules. For example, an organization which is registering volunteers for two of its branches (say New York and Los Angeles) can send separate custom autoresponders with details about each volunteering location, depending on what applicants select in a choice field containing the two cities, NYC and LA. And you can go further down the funnel and refine the conditions upon which every autoresponder is sent, to include more than one condition (up to 10) linked using AND / OR syntax.
Whenever you’d like to go on and create your first form autoresponder now but you’re not sure where to start, watch our quick tutorial to get set. Happy form building!
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